All Glories to Srila Prabhupada

Withot knowing that one's self-interest is in Vishnu (or Krishna), conditioned souls are attracted by bodily relationships, hoping to be happy in such situations. Under delusion, they forget that Krishna is also the cause of material happiness. B.G. 1.31 Purport.....

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The flaw of not being Krishna conscious is clearly stated herein. As there is punishment for disobedience to the oder of the supreme executive head, so there is certainly punishment for disobedience to the order of the Supreme personality of Godhead. A disobedient person, however great he may be, is ignorant of his own self, and of the Supreme Brahman, Paramatma and the Personality of Godhead, due to a vacant heart. Therefore there is no hope of perfection of life for him. B.G. 3.32 Purport.....